Taketa and Uloomu or Bouba and Kiki?
In chapter two we introduced takete and uloomu from John Booth Davies' 1978 landmark book, The Psychology of Music , and the phenomenon in which people across cultures will identify an image with sharp angular lines as takete, and one with curvy lines as uloomu. Fast forward to the present and the currently favored words for the same phenomenon are kik and bouba! It turns out that the origin of taketa goes back to 1947 and Wolfgang Kölher who initially associated the phenomen
LUCA: Our Last Universal Common Ancestor
We started our journey with prokaryote, the earliest form of life on earth. Now scientists are zeroing in on what came before prokaryote:...
Let there be light-eventually
We start off the book and our story with the sudden explosion of our universe into existence known as the big bang. In the next...
Fireflies Synchronize
In chapter two we discuss how seemingly unrelated species-ants, frongs, crickets-and firelies have an unusual ability to synchronize...