"No, you aren't a 'visual' or 'auditory' person"

Great discussion to consider before undertaking the book. There is a lot of pseudo-science on the internet about the subjects in this book. I've tried to document with rigorous academic studies throughout, and then related the work of others to my own career as an artist. This article helps to prepare one to enter the forest of ideas swirling around these fascinating subjects: https://theconversation.com/lets-scrap-the-neuromyths-no-you-arent-a-visual-or-auditory-person-141957

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We've always suspected that there's a rhyme and reason to how restaurants use music to influence our behavior in restaurants. Here's an article that sums up the latest research: https://www.tastingtab

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